simplify.cochranblock.org

ATS is broken.
So is the company that profits from it.

atsisbroken — a free, open-source, local-first alternative to simplify.us. Unlicense. No cloud. No premium tier. No data harvesting. Forever.

Why simplify.us blew up

Before we replace it, we have to understand it. Simplify Jobs (simplify.us / simplify.jobs) went from a 2020 YC seed to 1M+ job seekers and 100M+ tracked applications with a team of seven. They executed cleanly. Here's the recipe:

#MoveWhy it worked
1Free forever core productAutofill and tracking are free, indefinitely. Removes activation friction. Job seekers are price-elastic and broke.
2Browser extension distributionOne install, instant value on every supported job board. The extension is the product surface. No login wall to first value.
3Coverage of 100+ ATSesWorkday, Greenhouse, iCIMS, Taleo, Avature, Lever, SmartRecruiters. The pain of filling out the same form for the 50th time only ends if your tool covers every form.
4Resume upload → profile auto-builtOne-time onboarding cost. Profile is reused on every application. The cost-curve is an L-shape: high once, then zero.
5Multi-page autofill that doesn't stopModern Workday applications are 6-12 pages. Autofill that survives across pages is sticky. Users come back the next day.
6AI for short-answer questions"Why do you want to work here?" is the differentiation problem. Auto-generated personalized answers from resume + job description solves it.
7Two-sided marketplaceJob seekers free; employers pay to post and promote. Premium tier (Simplify+) for power users. Classic B2B2C.
8YC + brand-name VCs$4.35M raised across YC, Craft Ventures, Soma, Roar, Hyphen, Global Founders Capital. Credibility halo for the employer side and recruiting talent.
9Pain-point clarity"Filling out 50 job applications is awful" is universal. No customer education needed.
10Team of 7 doing 1M usersHigh-leverage product, low ops. Margin discipline lets the free tier survive.

What's fragile about the model

Free forever depends on continued employer-side revenue. If the employer side flatlines, the free tier shrinks — or premium-tier walls climb. The next funding round will require monetization expansion. The "free forever" promise is a covenant only as strong as the runway.

What atsisbroken does differently

The same product. Without the company. Open source. Local-first. No account. No upload. No premium tier. Unlicense. Self-host the autofill engine on your laptop or push it through a wasm browser extension. Your resume never leaves your machine unless you tell it to.
Axissimplify.usatsisbroken
LicenseClosed source, Terms of ServiceUnlicense — public domain, fork freely
Resume storageCloud (Simplify servers)Local file on disk. Never uploaded.
Account requiredYesNo
Premium tierSimplify+ (paid)None. Forever.
DistributionChrome / Firefox extensionsBrowser extension + native binary + CLI. WASM core.
AI personalizationServer-side proprietaryBring-your-own-key (Claude / OpenAI / local Ollama). User chooses.
Cleared / regulated workCannot use (data residency)Local-only mode. Fits cleared/healthcare/finance posture.
Data harvesting100M applications tracked centrallyZero. Every user owns their data on their device.
Funding modelVC-backed, employer-paid, premium tierNone. Cochran Block. Anti-founder. Federal whistleblower-built.
MoatBrand and bizdev partnershipsOpen ATS adapter ecosystem. Anyone can ship a parser for a new ATS the day it launches.

The thesis

simplify.us is a YC-shaped answer to a problem that doesn't need a YC-shaped answer. The product is a thin client over public form-field heuristics, fronted by a marketing site, sold to employers as a recruiting funnel. None of those ingredients require a startup, a Series A path, or 7 employees in San Francisco.

What it requires is one open-source repository and a handful of contributors who decided the entire category should be free.

That's atsisbroken.

Status

Repository:github.com/cochranblock/atsisbroken Crate:atsisbroken — reserved on crates.io License:Unlicense Status:Scaffold. Specifications are being written; first ATS adapters next. Author:Michael Cochran — Cochran Block, LLC

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