# Product Brief: [Product Name]

> **Type:** Product
> **Author:** [Name]
> **Date:** [YYYY-MM-DD]
> **Version:** 1.0
> **Status:** Draft | In Review | Approved

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## Vision

_In one sentence: what is this product and for whom?_

[e.g., "A platform for X that allows [persona] to [outcome], without needing [current alternative]."]

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## Problem

_What real pain are we solving?_

[Describe the problem deeply — the context, who suffers, and the cost of not solving it.]

**Evidence:** [Data, research, interviews, benchmarks]

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## Target User

| Attribute | Description |
|-----------|-------------|
| Who | |
| Context | |
| Alternatives used today | |
| Primary frustration | |

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## Market and Opportunity

_Why now?_

- **Market size:** [TAM/SAM/SOM or estimate]
- **Why this moment:** [Behavior shift, technology, regulation, etc.]
- **Competitors / alternatives:** [What exists today and why it's not enough]

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## Proposed Solution

_General direction — not a technical spec._

[Describe the product broadly. What is the core value proposition?]

### Out of scope (v1)
- [What is consciously being deferred]

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## Business Model

- **How it generates value for the user:** [...]
- **How it generates revenue:** [SaaS, marketplace, license, etc.]
- **Initial pricing:** [If defined]

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## Success Metrics

_What will success look like in 6 months?_

| Metric | Target | Timeframe |
|--------|--------|-----------|
| | | |

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## Risks

| Risk | Likelihood | Impact | Mitigation |
|------|:---:|:---:|------------|
| | | | |

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## Assumptions

- [What we are assuming to be true to make this decision]

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## Constraints

- **Deadline:** [If any]
- **Team:** [Expected composition]
- **Budget:** [If defined]
- **Technical / regulatory:** [If applicable]

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## Stakeholders

| Role | Name | Responsibility |
|------|------|----------------|
| PM Owner | | |
| Tech Lead | | |
| Design | | |
| Sponsor | | |

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## Next Steps

- [ ] [Action] — [Owner] — [Date]
- [ ] [Action] — [Owner] — [Date]

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## References

- [Links to research, data, related documents]
