# Product Brief — MVP: [Product Name]

> **Type:** MVP
> **Author:** [Name]
> **Date:** [YYYY-MM-DD]
> **Version:** 1.0
> **Status:** Draft | In Review | Approved

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## Problem

_What real pain are we solving?_

[Describe the problem clearly, from the user's perspective. Avoid talking about the solution here.]

**Evidence:** [Data, research, interviews, metrics that prove the problem exists]

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## Target User

_Who are we building for?_

**Who:** [Persona or segment description]

**Usage context:** [When, where, and how this user encounters the problem]

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## Proposed Solution

_General direction — not a technical spec._

[Describe broadly what the MVP will offer. What will the user be able to do?]

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## Must-Haves

_Without what, the MVP doesn't exist?_

1. [Essential feature 1]
2. [Essential feature 2]
3. [Essential feature 3]

### Out of scope (for now)
- [What was consciously deferred]

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## Success Metrics

_How will we know it worked?_

| Metric | Baseline | Target | Timeframe |
|--------|----------|--------|-----------|
| [e.g., Active users] | [X] | [Y] | [N days after launch] |

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## Constraints

- **Deadline:** [Target launch date]
- **Team / capacity:** [e.g., 2 devs, 1 designer for 2 months]
- **Budget:** [If applicable]
- **Technical:** [Known limitations or dependencies]
- **Regulatory:** [If applicable]

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## Risks

| Risk | Likelihood | Impact | Mitigation |
|------|:---:|:---:|------------|
| [e.g., Low adoption] | High | High | [Go-to-market strategy] |

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## Stakeholders

| Role | Name | Responsibility |
|------|------|----------------|
| PM Owner | | Approval and direction |
| Tech Lead | | Technical feasibility |
| Design | | User experience |

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## Next Steps

- [ ] [Action] — [Owner] — [Date]
- [ ] [Action] — [Owner] — [Date]
