# GetAdAnalytics200ResponseAnalyticsDailyInner

## Properties

Name | Type | Description | Notes
------------ | ------------- | ------------- | -------------
**spend** | Option<**f64**> |  | [optional]
**impressions** | Option<**i32**> |  | [optional]
**reach** | Option<**i32**> |  | [optional]
**clicks** | Option<**i32**> |  | [optional]
**ctr** | Option<**f64**> | Click-through rate (%) | [optional]
**cpc** | Option<**f64**> | Cost per click | [optional]
**cpm** | Option<**f64**> | Cost per 1000 impressions | [optional]
**engagement** | Option<**i32**> |  | [optional]
**conversions** | Option<**i32**> | Count of conversion events matching the campaign's promoted_object.custom_event_type (PURCHASE, LEAD, etc.) over the requested date range. 0 for non-conversion campaigns or when no events have fired. Meta-only at time of writing; other platforms return 0. | [optional]
**cost_per_conversion** | Option<**f64**> | Derived spend / conversions in the same currency as spend. 0 when conversions is 0. | [optional]
**actions** | Option<**std::collections::HashMap<String, i32>**> | Raw per-action-type counts from Meta's Insights actions[] array, summed over the date range. Keys are Meta action_type strings (e.g. link_click, offsite_conversion.fb_pixel_purchase, onsite_conversion.lead_grouped). Use this to extract any conversion event (purchases, leads, add_to_cart, etc.) without relying on the derived conversions field. Empty object when no actions are reported. | [optional]
**last_synced_at** | Option<**String**> | Present on individual ads only, not on campaign aggregations | [optional]
**date** | Option<[**String**](String.md)> |  | [optional]

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