Kill things. The hardest part of leadership is stopping what isn't working.

"We've invested so much" is exactly why you should stop. Sunk cost is sunk. Finite resources demand choices.

- What's actually working? Double down
- What's not working? Stop
- What are we NOT doing that we should be? Errors of omission kill
- "Let's do both" when resources are finite is a refusal to choose
- Avoiding the hard conversation by staying busy is the most common failure mode
